Update On Direct Selling Industry In India

The still nascent domestic direct selling market gradually seems to be taking off, with the industry posting a growth of 18 per cent in the last year.

According to the Indian Direct Selling Association, the turnover for 2004-05 was about Rs 2,700 crore with the growth rate being sustainable at this point.

At present, the majority of products sold through this route are from the home and personal care segment, largely because customers prefer personalised suggestions on what products would specifically suit them.