MLM News

Tuesday, February 21, 2006

MLM Company Herbalife Selects Velocity Sports & Entertainment to Spearhead Sponsorship Initiatives

Breaking News: Herbalife Selects Velocity Sports & Entertainment to Spearhead Sponsorship Initiatives:

"Herbalife Ltd. (NYSE:HLF), a global provider of weight-management, nutritional supplements and personal care products, today announced a partnership with Velocity Sports & Entertainment, a premier sponsorship and lifestyle marketing agency.

Herbalife has hired Velocity to maximize the value of its current and future sponsorship assets, as well as to provide an innovative approach to the emerging health and wellness category through sports, entertainment, and event marketing. Velocity will be supporting Herbalife's efforts to extend its overall brand strategy into sponsorship activation programs while leveraging Herbalife's global portfolio of sports and entertainment partnerships."