Latest Edition of Len Clements MarketWave
Latest edition of Len Clements' "Market Wave Alert" #52 is now available (see www.marketwaveinc.com).
This issue deals with the colorful character Don Lapre and a recent FDA ban on his latest informercial. The case is of interest for MLM and Network Marketers because...
This is a good case study of what the FDA considers a "medical claim." For example, when Lapre's promo info says "The Greatest Vitamin in the World works to help lower that risk (of cancer) by providing you with 100% of the daily needs of all essential nutrients along with some of the most researched cancer prevention nutrients known", that's a claim that his product will prevent or treat cancer.
This issue deals with the colorful character Don Lapre and a recent FDA ban on his latest informercial. The case is of interest for MLM and Network Marketers because...
This is a good case study of what the FDA considers a "medical claim." For example, when Lapre's promo info says "The Greatest Vitamin in the World works to help lower that risk (of cancer) by providing you with 100% of the daily needs of all essential nutrients along with some of the most researched cancer prevention nutrients known", that's a claim that his product will prevent or treat cancer.
posted by the MLM News Desk at
3:59 AM
