MLM Herbalife Wins Internet Marketing Award

500 Top Email Marketers Swap Ideas and Expertise at ExactTarget Global Conference; Five Customers Honored With ExactExcellence Awards:

"Herbalife International, Century City, Calif., was awarded the 'Best Use of Email in an International Enterprise Environment.' With ExactTarget, Herbalife implemented a multilingual, multi-character set of email processes to communicate with its worldwide distributor base; integrated an email profile system to capture all of the subscription opt-ins and opt-outs from their diverse distributors across multiple email categories; and consolidated 15-20 individual weekly emails into a single weekly newsletter to provide one-stop shopping for distributors. "